Kawaiisimply means cute and adorable in Japanese, but sometimes you may be confused if you live in Japan since many Japanese people use this word so often on basically everything. Yes, kawaii is everywhere in Japan. At home, at stores, at restaurants, and even at the station, you will spot some kawaii items and designs.If you like Japanese pop culture such as anime,manga and games, you might be more familiar with the concept of kawaii. But what is kawaii culture in Japan exactly? And where can you immerse yourself the most in that unique culture? It can be found in popular tourist destinations including Harajuku and Shibuya in Tokyo, where the latest trends attract people from around the world. Here is an ultimate guide to kawaii culture and places to visit in Japan to enjoy kawaii culture to the fullest!
Choosing a selection results in a full page refresh.